Our Story

Real Flame® is a family-owned company in Racine, Wisconsin that specializes in the design, production and sale of indoor electric fireplaces, outdoor fire features and outdoor furniture. Our company was founded more than 25 years ago and our mission is simple: we want to make beautifully designed, good quality, safe fire features so consumers can experience the charm and comfort of a fireplace without any hassle. With this in mind, Real Flame became a pioneer in the early gel fuel industry and soon after introduced the VividFlame electric firebox. Our company has expanded since then, and we now offer outdoor gas fire tables and bowls, wood burning fire pits and outdoor furniture. Through it all we have never lost sight of who we are or what we want to deliver to you: convenience, value and beauty. Today, our fireplaces are in hundreds of thousands of homes and we're grateful for the numerous letters, pictures and heart-warming stories from our customers who have enjoyed many Real Flame fires with family and friends. Innovation has been, and always will be, an important part of what we do. We still design all of our products in-house and every year launch a number of innovative styles and products that continue to be first to the marketplace. All of us here greatly appreciate your business and, with your continued support, we look forward to the future.