About Real Flame

Real Flame is a leading family owned wholesaler of a wide range of fireplaces. Founded more than 30 years ago, Real Flame began selling ventless gel-fueled fireplaces for the home primarily through QVC and catalog accounts. Eventually we launched our own consumer web site.

Our mission was simple; we wanted to provide a safe, quality built, beautifully designed and affordable fireplace to thousands of homeowners who did not want the expense or hassle of installing a traditional fireplace.

Years later our fireplaces are now in hundreds of thousands of homes and we are grateful for the numerous letters, pictures and heart-warming stories from our consumers who have enjoyed many Real Flame fires with family and friends.

We’ve now grown beyond gel fireplaces to offer electric, propane and natural gas fireplaces and made-in-the-USA wood burning units. Through it all we have never lost sight of who we wanted to be and what we wanted to deliver to you, our valued customer!

Safety, value and beauty. A fireplace you can enjoy indoors or out. A quality fairly priced fireplace, where style and attention to detail will always matter. A fireplace you will be proud to display indoors or outdoors.

Today, Real Flame has grown from a single office in Racine, Wisconsin to offices in Colorado and China. We also stock our products in Montreal for faster service in Canada.

Innovation has been, and always will be, an important part of what we do. We were the first to market with gel-fueled fireplaces, and we still design all of our products launching a number of innovative styles and product lines that continue to be first to the marketplace.

All of us here greatly appreciate your business and continued support.